The Power of “Near Me” and WHY it’s important for network businesses

Local search marketing can be a daily struggle for franchise and multi-location businesses that have many locations in the same general area. How can you stand out when you’re bidding against the same keywords and the same location in Google AdWords?   This is where the power of “near me” searches comes in. According to Google, “near… Read More The Power of “Near Me” and WHY it’s important for network businesses

Centermark on the road: #FranTech

Our Centermark by Web.com team recently made a stop in Austin for IFA’s annual FranTech Conference, an event designed to help marketing, communications and information technology franchise professionals navigate the maze of digital marketing and technology solutions available to franchises today. While we were there, we had the chance to mingle with franchise industry experts at… Read More Centermark on the road: #FranTech

Spooky Halloween tips for your Franchise Business

Did you know? Americans will spend more money on treats, pumpkins and costumes this Halloween season than they have in the past 11 years according to the National Retail Federation. With the influx in consumer spending, Marketers should capitalize on this trend by being EXTRA creative with their Halloween tactics. Here are 3 ways to capture… Read More Spooky Halloween tips for your Franchise Business

Cottman campaign aims to educate children through coloring

You may have noticed the influx of art-related activities popping up across the country. Specifically, a new art trend has emerged – coloring books. Our client Cottman, a transmission and auto repair brand, recently launched a creative coloring book to embody their mascot, the Cottman Man. The Cottman Man Coloring Book is full of activities to keep your children entertained… Read More Cottman campaign aims to educate children through coloring

How Search Works (Google’s Church and State)

Make no mistake, the majority of the billions Google rakes in every year comes from selling an audience to advertisers.  Any time a large number of people are viewing something: a wall (billboard, jumbo-screen), a sporting event (sideline signs, uniforms, hats, etc.), television (commercials, product placement) even the sky (pulled airplane banners, skywriting), there will… Read More How Search Works (Google’s Church and State)

Centermark Product Rollout: Performance with a view

This new section is dedicated to showcasing the recent product updates and enhancements that our Distributed Marketing Automation Platform, Centermark, has rolled out. Performance With a View The Centermark Dashboard recently changed the way you view location and group data. Read on to see why this update makes network performance easy to visualize and quick to compare!… Read More Centermark Product Rollout: Performance with a view