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Fun fact! A pumpkin is a fruit, not a vegetable! It belongs to the Cucurbitaceae family along with cucumbers, melons, squash and gourds. The weeks preceding Halloween are a perfect time to spark the holiday spirit and connect with your local community. Here are 3 simple ways you can leverage your various online marketing channels to start spreading… Read More 3 low-hanging pumpkins to get your holiday marketing rolling
Five content marketing tips to drive website success.… Read More Ask the Expert: How often should you be refreshing your website’s content?
Learn how to leverage marketing automation tools that allow you to easily integrate ratings and reviews into your site and update it on a regular basis.… Read More Ratings and review sites: Why you should keep your friends close and your enemies further
While there is plenty of scholarly debate about the origins and accuracy of the ‘Rule of 7’, no one disputes that repeated exposure to a consistent brand and message positively affects consumer behavior… Read More Franchise Marketing: Meeting in the middle
A powerful brand increases a potential customer’s likelihood to choose you but it doesn’t necessarily do anything to amplify your ability to be found in the first place. Here are three key ingredients to help your franchise network become locally discoverable… Read More 3 key ingredients to become locally discoverable
By following these five simple tips for traversing the ‘space between’ in marketing, franchisors can help the network flourish by promoting the brand and creating consistency in operations, all while allowing the locations to maintain their independence.… Read More 5 simple tips to help franchises solve the ‘space between’
Many franchisees are left alone in the complex, constantly evolving and competitive landscape of online marketing. Check out these three tips to help the Franchise fulfill the promise in the digital era.… Read More Empowering franchisees in the digital era