Our annual event featuring three days of networking, brainstorming and innovating with leaders in the franchise industry has returned! The 2017 CentermarkINSIGHTS Summit will be hosted at Hotel Del Coronado in the heart of San Diego through May 3-5, 2017. We’re excited to bring industry visionaries, product experts and thought leaders in the franchise and… Read More It’s that time of year: 2017 CentermarkINSIGHTS Summit!
The New Year is approaching quickly and it’s time to prepare for another successful digital marketing year. In this article, we will discuss some of the top digital marketing trends franchise and small business owners should know for the year ahead. Let’s dig in… Cross Device Marketing Optimization Mobile optimization should be a top… Read More Top 10 digital marketing trends franchise owners should know for 2017
Thanksgiving is a time to express gratitude and celebrate the many blessings life has to offer and it only seems fitting to do a “What are Centermark Employees Thankful for” post. For years, Centermark has worked hard to provide customers with tools and solutions to support a successful franchise network. Our goals don’t just focus… Read More What Centermark Employees Are Thankful For
Did we just say free? Indeed we did. With the evolution and change of technology, you really don’t want your franchise business falling behind the curve. The right Digital Marketing tools and techniques can offer your franchise the best opportunities to compete in the market and grow your business. Please take a moment to complete… Read More Take our Franchisor Leadership survey & win a free gift card!
Did you ever think your daily routine would revolve more around your personal technology than any other object? According to multiple studies, more people in the world own a cell phone than a toothbrush. It is now more important than ever for business owners and digital marketers to understand the impact of the mobile consumer and… Read More Importance of Mobile/Mobile PPC Advertising
Remember this? A bit of a different story now, right? If you’re among the 1.59 billion+ active Facebook users (my guess is you are), you’ve likely long noticed the stack of display ads growing in the right-side of your screen, as well as the gradual progression of newsfeed ads now inundating your Facebook experience. Well,… Read More Your Customers are on Facebook. You Should Be Too.
This new section is dedicated to showcasing the recent product updates and enhancements that our Distributed Marketing Automation Platform, Centermark, has rolled out. Performance With a View The Centermark Dashboard recently changed the way you view location and group data. Read on to see why this update makes network performance easy to visualize and quick to compare!… Read More Centermark Product Rollout: Performance with a view
Data, data, data. And more . . . Data. Accurate and quality customer data is the precursor to any successfully executed email campaign. Without it, you’ll be stuck with early 2000’s-style “spray and pray” email tactics that achieve low response rates and give you little to no return on your investment (ROI). Targeting, customization, device… Read More 3 ways to up email engagement with DATA
Subtract Google Plus…Add Adwords extensions! Google revealed the newest iteration of its AdWords and Analytics platforms at their annual Performance Summit last month and we’re pretty pumped about it. New mobile bidding capabilities, expanded ad formats and sponsored pins are just a few of the major changes that were highlighted as a part of the… Read More MoLo(No)So? Google ditches Social to refocus AdWords on Mobile and Local.
Fun fact! A pumpkin is a fruit, not a vegetable! It belongs to the Cucurbitaceae family along with cucumbers, melons, squash and gourds. The weeks preceding Halloween are a perfect time to spark the holiday spirit and connect with your local community. Here are 3 simple ways you can leverage your various online marketing channels to start spreading… Read More 3 low-hanging pumpkins to get your holiday marketing rolling