Remember this? A bit of a different story now, right? If you’re among the 1.59 billion+ active Facebook users (my guess is you are), you’ve likely long noticed the stack of display ads growing in the right-side of your screen, as well as the gradual progression of newsfeed ads now inundating your Facebook experience. Well,… Read More Your Customers are on Facebook. You Should Be Too.
Data, data, data. And more . . . Data. Accurate and quality customer data is the precursor to any successfully executed email campaign. Without it, you’ll be stuck with early 2000’s-style “spray and pray” email tactics that achieve low response rates and give you little to no return on your investment (ROI). Targeting, customization, device… Read More 3 ways to up email engagement with DATA