Remember this? A bit of a different story now, right? If you’re among the 1.59 billion+ active Facebook users (my guess is you are), you’ve likely long noticed the stack of display ads growing in the right-side of your screen, as well as the gradual progression of newsfeed ads now inundating your Facebook experience. Well,… Read More Your Customers are on Facebook. You Should Be Too.
Data, data, data. And more . . . Data. Accurate and quality customer data is the precursor to any successfully executed email campaign. Without it, you’ll be stuck with early 2000’s-style “spray and pray” email tactics that achieve low response rates and give you little to no return on your investment (ROI). Targeting, customization, device… Read More 3 ways to up email engagement with DATA
Subtract Google Plus…Add Adwords extensions! Google revealed the newest iteration of its AdWords and Analytics platforms at their annual Performance Summit last month and we’re pretty pumped about it. New mobile bidding capabilities, expanded ad formats and sponsored pins are just a few of the major changes that were highlighted as a part of the… Read More MoLo(No)So? Google ditches Social to refocus AdWords on Mobile and Local.
The new year is for new resolutions. Here is a roundup of top tips from our Digital Marketing experts for you to FOCUS on in 2016: Fresh content. Fresh and relevant content improves SEO performance. Photos in particular add significant value to your website and help people relate more to your business. Tip! The photos… Read More 5 things for Franchises to focus on in the New Year
Imagine a world where you could do a good deed with the simple tap of a finger? Enter: The Hashtag. From #Movember to the #icebucketchallenge and #nomakeupselfie, the hashtag has become a central platform for spreading awareness and raising money for health, poverty and other important social causes. Last week, for example, thousands of passionate Internet… Read More What your franchise can learn from #GivingTuesday
Fun fact! A pumpkin is a fruit, not a vegetable! It belongs to the Cucurbitaceae family along with cucumbers, melons, squash and gourds. The weeks preceding Halloween are a perfect time to spark the holiday spirit and connect with your local community. Here are 3 simple ways you can leverage your various online marketing channels to start spreading… Read More 3 low-hanging pumpkins to get your holiday marketing rolling
Looking to do something productive with your spare time? Try a podcast. For this week’s edition of #FranchiseFriday, we’ve compiled a short list of top podcasts from across the franchise industry for your listening pleasure. #1 Franchise Euphoria: Franchise Insights, Entrepreneurial Coaching, Business Training, Legal and Financial Strategy An honest, real and authentic look at the world… Read More #FranchiseFriday: Top 5 podcasts to the tune of franchising
Learn how to leverage marketing automation tools that allow you to easily integrate ratings and reviews into your site and update it on a regular basis.… Read More Ratings and review sites: Why you should keep your friends close and your enemies further