Did you ever think your daily routine would revolve more around your personal technology than any other object? According to multiple studies, more people in the world own a cell phone than a toothbrush. It is now more important than ever for business owners and digital marketers to understand the impact of the mobile consumer and the consequences for Pay-Per-Click (PPC) Advertising.
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PPC Advertising is an instrumental component of successful digital marketing campaign that is unfortunately undervalued by some franchise and multi-location owners. Underestimating PPC and its benefits may mean the difference from a consumer choosing you over a competitor. Companies are catching up to the technology era and you don’t want to fall behind! According to Salesforce, 68% of companies have already assimilated mobile marketing into their overall marketing strategy. Furthermore, mobile advertising will embody 72% of all U.S. digital ad spending by 2019. What are you waiting for?
Did you know? The average person checks their phone 46 times a day. We are constantly checking our smartphone and it has become an indispensable part of our daily routine. This type of consumer behavior gives companies a direct line to reach new prospects. The growing rate of smartphone usage to shop, entertain, and research creates an abundance of new opportunities for Marketers to connect with new and existing customers.
Mobile search is becoming extremely popular among consumers. In fact, 96% of smartphone owners research a product or service on their device. It’s crucial for your company to levitate your mobile strategy to ensure your ads are being seen where people are looking. Business owners may not be aware that organic listings do not appear on a mobile device, even if your company is ranked fairly high. A study conducted by Google shows that mobile ads provide an 88% increment in mobile search clicks. In other words, when mobile search ads are paused, 88% of mobile users that did click on your mobile ad would have NOT clicked on the organic listing of your business. This expresses the importance of advertising on mobile for all types of businesses.
Mobile technology is here in full force and it’s time to be a part of the new era. PPC and mobile advertising can boost both productivity and exposure for your franchise.
Contact us to learn how Centermark can help you manage the PPC strategy for your franchise business.