According to Search Engine Land, the SEO industry is worth $65 billion. What’s even more astounding is that it’s predicted to be worth $79 billion in 2020. With the growing trend of Marketers increasing their SEO budgets, Search Engine Land set out to determine why the SEO industry will be big business in the coming years.
Here are just some of the factors that may change the future of the SEO industry:
Changes in user search behavior
Younger generations have grown up with technology and rely on it for every-day tasks from checking email to finding restaurant options to online shopping. As a result, search traffic is on the rise and will continue to increase as new generations emerge.
Decline in traditional advertising
Traditional advertising methods are slowly getting replaced by digital advertising in large part due to the interactive nature of online channels. Digital advertising allows consumers to have a two-way conversation with their favorite businesses – They can like, share, tweet and reply to a business and they EXPECT these businesses to respond back to them. Therefore, more companies will start to rely on digital advertising methods for customer acquisition.
New search engines outlets
The way that consumers search for items will shift to new outlets outside of traditional search engines. Search Engine Land noted two main areas where they expect growth. “First, the use of digital assistants, which bridge the gap between online and offline search; and second, search engines specific to individual platforms, like app store-based engines, Amazon.com or YouTube search” (Search Engine Land, 2016).
Increasing SEO knowledge
Marketers are getting more sophisticated with building and managing SEO campaigns. They have access to more data and reporting therefore they are able to refine and build more successful lead generating SEO campaigns.
New technological developments will surely change many aspects of SEO, but as long as Marketers adapt to these changes, they should feel confident about the state of the SEO industry.
What do you think about the state of SEO? Type in your responses in our comment box below.