New study: More and more Franchisees are leveraging digital marketing agencies

Do your Franchisees leverage a local digital marketing ecosystem? A new report from BIA/Kelsey reveals many businesses are adopting digital media platforms and working with digital agencies to help them execute video display ads, sponsored content, and native ads. More specifically, 70.6% of Franchisees are currently working with an agency, an increase of 20% from 2014.

The study also reports that social media advertising is on the rise for Franchisees. Close to two-thirds of Franchisees use Facebook for advertising, followed by Direct Mail (39.2%) and Google (38.1%).

Check out the infographic below to view more findings from the report.

Franchises-SMB-Digital-Marketing-Trends.jpg

 

One thought on “New study: More and more Franchisees are leveraging digital marketing agencies

  1. First of all, being bored at work does pay well if you have a Smartphone and you browse through blogs.
    Amazing information with facts thoughtfully incorporated within. Definitely going to come back for more! 🙂

    Liked by 1 person

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