Digital Marketing is the most measurable, effective, and important part of your presence in the marketplace. Without the right digital footprint across desktop and mobile platforms, including prominent organic placement, maps listings, directory syndication, good reviews, paid-search (PPC) presence, and a website built to convert visitors into customers, your odds of success in today’s connected world are slim. It’s easy for a franchise to get caught up in being digitally ‘discoverable’ and lose sight of the fact that inbound marketing and digital presence just isn’t enough.
Corey O’Donnell, VP of Marketing at Yodle for Brand Networks, shared his thoughts at the recent FranTech Conference show. Watch the full video to uncover how franchisors can solve the space between and be successful in the digital world.