3 low-hanging pumpkins to get your holiday marketing rolling


Fun fact! A pumpkin is a fruit, not a vegetable! It belongs to the Cucurbitaceae family along with cucumbers, melons, squash and gourds.

The weeks preceding Halloween are a perfect time to spark the holiday spirit and connect with your local community. Here are 3 simple ways you can leverage your various online marketing channels to start spreading the holiday cheer.

1. Dress to impress. The holidays are a time for festive-wear and this all starts with Halloween. Build a multi-channel campaign around a Halloween costume or decoration contest to attract attention to your business before the madness of Thanksgiving and Black Friday strikes! For example, ask your fans and followers to vote on a costume for your store manager to sport on Halloween and drive them to your location to see the final result.

Bonus tip! In December, run an ugly sweater contest for your employees and share the photos online to bring a sense of personality and playfulness to your brand.

2. Socialize the fun. Social media is a perfect forum to advertise your Halloween festivities and win customer mindshare leading into the winter holidays. Share photos and videos of your Halloween decorations and costumes on Facebook, Instagram, Twitter and more. The array of entertaining images will hopefully drive customers to your site or store, and potentially attract new talent (if you’re hiring).

Bonus tip! Seek out Online Marketing tools that allow you to automatically syndicate your photos across your core Web entities. This will save you time and ensure a consistent brand experience for your followers.

3. Get in the giving spirit. It’s been a while since your last major holiday sale. Entice hungry bargain hunters early with special Halloween-themed promotions to get them revved up for peak shopping season. Even a modest dollar-off or percent-off discount may get them to your store and craving more. Chances are if you give a little now, you’ll receive even more of their business in the coming months.

Bonus tip! Halloween marks the beginning of the busiest time of year for shopping. The National Retail Federation (NRF) predicts America’s total Halloween spending will reach 6.9 billion dollars this year, with the average person spending 74 dollars on costumes, candy, greeting cards, decorations and more. What does all this activity mean for your Online Marketing program? The start of a LOT of noise…

In order to cut through the online clutter, consider launching Paid Search Advertising campaigns to get your special holiday promotions seen by your busy customers. As a best practice, make sure your offers are mobile friendly and include holiday-themed keywords and imagery for optimal engagement.

We hope this helps you get your Holiday Marketing off to a fruitful start, and be on the lookout for more Holiday tips to come!

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