Now that the back-to-school season is behind us, franchise marketers are gearing up for the busiest time of the year – the winter holiday season. Here are some tips to help you plan for the most wonderful time of the year.
Review last year’s sales patterns.
It’s easy to get caught unprepared for holiday demand if you don’t plan early. Look at last year’s sales data to see if demand for any particular services picked up during the holidays and when demand peaked.
Let’s say you run a wellness spa business. If you found yourself heavily booked the afternoon or evenings before major holidays, now is a good time to consider if you need to bring on some temporary help—and to line up that talent early.
Stock up on inventory.
If you sell any products that are popular holiday gift items, you’ll need to order them soon. Make sure you have the cash on hand to order inventory or if not, to make sure you can finance it. If you normally order it on your business credit card, pay down the balance now if you can, so you have enough room for your holiday inventory purchases.
Optimize for mobile.
During the holiday season, consumers are on the go. Make sure your website is mobile-friendly, so consumers can make appointments and purchase items with the click of their finger.
Study the trends.
Every holiday has its trends, and last year’s hot purchases can be easily replaced by new ones. Make time every week to read up on holiday sales trends. Experian Marketing Services offers free “Hot Sheets” examining holiday sales trends, which you can receive via email.
Examine your digital sales strategy.
One way to take the load off your team at a business is to automate more of your holiday sales and marketing efforts. Do you run a gym that offers numerous promotions during the holiday season? Now is a good time to think about what email marketing promos you will run and plan a schedule for sending them out.
We’ll be providing more tips & tricks for the holiday season as the countdown begins, so don’t forget to bookmark Centermark Insights.
A similar article originally appeared on our Yodle Insights Blog.