Today, potential customers navigate the online kingdom through a myriad of online channels and devices. As a result, it’s more important than ever for businesses to post relevant and attention grabbing content to build authenticity and trust with the customer.
Here are some of our best tips for getting the most out of your Corporate content strategy. If you’re a franchisee owner, these tips may apply to you too.
Choose your words wisely
The text you use for your website content is critical for search engines. Ensure your customers find you by adding keywords and phrases relevant to your business and customers. Remember, write for the customer first, then the search engines.
Sharing is caring
Give your followers a reason to connect with you online. Share fresh content across your social networking site and use catchy headlines to attract the attention of your consumers. Need some inspiration? Engage your social users by sharing how-to articles and asking trivia questions.
Try your hand at “newsjacking”
This is the act of creating content around the latest news or seasonal events including holidays, the back-to-school season and pop culture events. This type of content is great for social media, blogging, or an eye catching banner on your website. Be sure to choose wisely in what news you tie your brand to!
And lastly…Set the tone for your franchisees
Franchisees look to corporate for guidance when it comes to online content. Encourage franchisees to localize their onsite content by writing a personalized About Us page and uploading local business photos.
Have any tips or tricks to build a corporate content strategy? Share your thoughts in the comments section.